The Two Things You Love The Most In This World Could Lose You A Sale! Selling Your Own Home
Another Sell Your Own Home PostIf you want to sell your own home, you have to start thinking like a real estate agent. Just because you have dispensed with their services, doesn’t mean an agent doesn’t know a thing or two about selling houses. So it’s time for you to start acting like an agent.
I’ve surveyed buyers in the past, and have a good idea about what they want to see when they shop for homes online. To see if anything changed, I repeated my survey and added the ability for the buyers to leave comments. The results of the real estate photography survey were no surprise, but wow! We had no idea they felt so strongly about it!
3. Look Like a Pro - When doing a sale by owner, or FSBO, property sale you do not want to show up to sell your home in your sweatpants and a dirty T-shirt. Buyers may already be a little concerned buying directly from the owner, if they stop by to see the home and you have to stop mowing the lawn to show the property and are covered in sweat, you’ll make it worse.
This also goes back to them not seeing you as the home owner but as the person that is here to help them buy the property. Dress nice but not like a high dollar trial lawyer.
They make it sound like home sellers are a bunch of slobs. What are they talking about when they say”clean up the clutter”? If you go to the internet and look at pictures, you’ll find that most show tidy homes. What most of them are referring to by “clutter” are the items that personalize your home. Think about a hotel room. It’s decorated, but not personalized until you unpack your stuff. Items that are personal to you make it difficult for the buyer to imagine the home as being theirs. When they can see what brand of toothpaste you use and what magazines you subscribe to, that’s too much personal information. Things like the wedding invitation posted on the refrigerator and your framed family photo make them feel like they are intruding in someone else’s home. (Really, they are. But if you want to sell your home quickly, give the people what they want and make them feel comfortable imagining it’s their home.)
It used to be buyers would grab the Sunday paper and circle ads that interested them. They would use criteria like area of town, price and number of bedrooms to narrow down the selections. Now, most buyers get online to do their house hunting. They still narrow the field down with the same criteria, but now they are also basing their selection on the exterior picture of your house. In fact, many people look at the picture first and then move on to the written description if the picture “passes the test.”
Your main photo is critical. It may be the entire reason someone chooses to get more information or move on to the next home. In a lot of respects, you have what you have; but there are things you can do to try and get the most attractive real estate photo you can, even after the weather has turned cold and the predominant color in the yard is brown. First, take your photo a little off to the side rather than square on in front of the house. Also, to avoid having the house look like it’s “all driveway and garage,” take the photo from the opposite side. The best photos include a splash of color. A great way to do this in the off season is with a flag. Whatever your strategy, be aware of the importance of having quality photos that show the architecture of the entire room. It’s what the buyers want
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